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77How to differentiate your business
Rules of Business Positioning 1. Differentiation is a business imperative today, not only in terms of a company’s success, but also for its continuing survival. 2. Truly understanding how and why you and your business are better...
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69Developing Your Business's Key Messages
A Key Messaging Framework An effective framework for differentiating a business’s value should start with a powerful positioning statement: a memorable, impactful, concise sentence that tells people what you do, how you are...
2 comments58Customer Respect Solutions
By Stewart Noyce Principal, TruNorth Consulting www.trunorth.com noyce@trunorth.com On the Internet, your next customer is just a click away. For that customer, your competitor is also just a click away....
0 comments50Brand Postioning Helps You Sell and Prosper
Brand Positioning is a business imperative today, and most certainly, for tomorrow. Most marketplaces have too many competitors vying for the same customers. This creates a highly contentious,...
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61Differentiate or Diminish: The Art and Necessity of Business Positioning
I offer a comprehensive sales/marketing audit plus a new set of key messages, proof points and customer value statements. For $2,500, I will: 1. Perform a detailed analysis of all sales/marketing collateral (website, brochures, presentations, booth...
0 comments69The 10-Second Elevator Pitch
The Ten Second Elevator Pitch Perhaps it is due to my background in Public Relations, but I believe 10 seconds is more than enough time to tell someone what your business offers and how it can benefit...
0 comments42You Cannot Buy Differentiation
Differentiation in business is not something you go out and buy off the shelf and plug into your company. It’s something you have to strategically identify, develop, refine and promote. The best...
0 comments57Sales Rhetoric Must Be Concise to Be Effective
I am all about brevity with regarding to the spoken or written word. My extensive background in Public Relations has transformed me into a succinct communications machine. I no longer have the ability to...
0 comments60In Business First Impression is Indeed Everything
The sales process is quite similar to the job interviewing process. In both instances, the first few seconds are critical. In a job interview, the first three steps you take into the hiring manager’s...
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