Differentiate or Diminish: The Art and Necessity of Business Positioning
61Get a complimentary copy of my new book in exchange for a discussion about how I can help your company better differentiate itself.
I offer a comprehensive sales/marketing audit plus a new set of key messages, proof points and customer value statements. For $2,500, I will:
1. Perform a detailed analysis of all sales/marketing collateral (website, brochures, presentations, booth messages, press releases, etc.) against the competitions' and develop a comparative spreadsheet with my key findings.
2. Provide this analysis to the client and review it with them to determine what refinement or re-development of messages must be done.
3. If necessary, I will develop a positioning statement, supporting key messages, proof points and customer value statements
4. Provide client with a detailed list of sales and marketing recommendations to infuse the new messaging into their sales/marketing engine
